When it comes to launching a new product on social media, an influencer marketing strategy is not only a good idea, but it’s now almost essential. To brand your Instagram, you need a community. Instagram is useful for brands. 5. Instagram allows you 150 characters in your description. Why Use Influencers on Instagram? You may be tempted to use tags like #food #foodstagram #dinner if you’re a restaurant, but can you imagine how many other people are using the exact same ones? "My first advice to anyone building a brand on Instagram is to think of their brand as a human, and figure out what other brands would they invite to a dinner party," says Tipograph. Launching a new product online is fun! We’ll be bringing…” Before you can launch your brand on Instagram and start planning and posting, you obviously would like to know that the people are going to like what you’re showing them. Adding hashtags to your posts will help them to get discovered and give new people the opportunity to stumble upon your brand. These people are the types that would do you a huge favour if they send traffic your way from their Instagram. Instagram’s failure is just one in a long line questionable brand launch strategies. That’s why you need to identify the top hashtags that are used within your niche; popular enough that people search it, but small enough that your post actually has a chance at getting noticed. If they are targeting the same people as you are, then you can already see how people react to them and get some ideas. Partnering with influencers increases reach, brand awareness and revenue. But if there is nothing worth coming back for, you’re going to lose out. Jump on your metrics to see when your followers on your other platforms are most likely to be awake and at least three coffees deep. They’re among the most popular types of content by far, acting as a sort of spiritual successor to Snapchat. Make your presence known to the marketplace and world with a brand launch video. Spending money on Instagram does not give you the liberty to use blurry images or heavily feature your brand’s logo. Because Instagram is so photo-heavy, you don’t have much of an opportunity to talk about your brand. Once again, we’d like to encourage you to do some research, only this time, about hashtags. If you sell a seasonal product, try creating an Instagram Story video to showcase your latest collection. You can do this by: Following others; Commenting on other profiles; Liking other people’s photos; It may sound basic, but it works! At one point last winter, my Instagram feed was suddenly flooded with gingham, scalloped-edge, cut-out mini-dresses by a brand I'd never heard of … Mindlessly posting without a set plan in place could very well be detrimental to creating a beautiful feed, something that’s super important to have in place if you want your account to grow! We know, launching a brand on Instagram is tough. Working against upstarts are … This will act as your base and determines what kind of stories you will be sharing on the account. 10 Steps to Launch Your Brand on Instagram – Part 1 1. It’s not rocket science. Instagram allows you 150 characters in your description. On top of that, it simply makes it easier for customers to connect with you. Fact #2: We also know that a third of Instagram users have bought an item of clothing they saw on the social network. Timing Is important, because knowing when your people are active allows for a launch that gets noticed (sending out an email to build up excitement for an Instagram launch that is happening at 3 pm on Tuesday afternoon sounds a whole lot more exciting than just saying ‘this week’) but there is a whole bunch of other stuff that makes sense. Beyond comments, anything you can do to show off the human side of your brand through your Instagram content is a major plus. To give them a chance to meet the “real” you. We’re listening to you. We stand in solidarity with our Black…” Don’t count on launching a viral piece of content that will make or break your brand’s social success. Now, you’re probably thinking, “I’m ready to launch, what’s next”? Look at the Big Picture of Your Brand . The world is your oyster then, as the hashtag grows in popularity, and your account is visited in a huge way. 33k Likes, 41 Comments - Renee Paquette (@reneepaquette) on Instagram: “Woohoo!! If you want to launch a product, connect with new customers, or build your brand’s reputation, an Instagram campaign can help you achieve your goal—as long as you set yourself up for success. This will encourage users to participate and use the tag when they post images that relate to it. With the introduction of Instagram Live, Instagram Stories, and a plethora of new features, A few years ago, I decided to take Instagram more seriously. People will start returning and tagging if they feel you have a genuine voice, and you’re putting the effort in. Now it’s time to put it into practice and schedule and auto-post your Instagrams with Preppr. Beauty brands couldn’t agree more. Now that your Instagram profile is complete, it’s officially time to get your post ready to introduce your business on Instagram! Commonly, brands tend to use their logo here, but you can also try something different. Your post will be lost among the bunch! Go for a single picture, a carousel, videos, Boomerangs, you name it. The app is an amazing tool for cultivating a highly engaged community around your business. We see you. When you’re launching a new business, it’s important to get feedback... 2. Story idea #6: Launch a new collection. Don’t count on launching a viral piece of content that will make or break your brand’s social success. The platform loves it, the community adores them and uses hashtags at almost every available opportunity. Include the Instagram community in beta testing. In 2017, 90% of Instagram’s users were under age 35, a.k.a. Besides a branded one like this, you should also think up campaign specific hashtags when the time comes for promotions where you want to generate a lot of buzz and user-generated content. Building a brand means generating unique and interesting content. Even if you get lucky, you’ll need more than 15 seconds of fame to build a brand. Corner it as soon as possible with a hashtag and you will have something that will help drive even more people to your account, as long as you’ve mastered hashtags, that is. Fact #1: We know that fashion is one of the biggest industries on Instagram, and fashion brands on Instagram receive approximately 16,616 likes and 102 comments per post!. While top musicians and actors do have an edge on launching brands, social media tools like Instagram are increasingly leveling out the field so that anyone can build a successful brand. Here, we offer five tips for beauty brands to consider before launching on Instagram. Don’t launch on a medium just for the sake of launching on that medium. We see you. Lifestyle content, user-generated posts, pictures of the clothing or food you produce, etc. On Instagram and Pinterest, you can convert regular profiles into business profiles to access features like analytics (see how on Instagram here, ... You want to do fairly extensive hashtag research, as this will go a long way in helping you launch your brand on social media by increasing its visibility significantly. Keep working and planning in advance as you go along. Plan a grid theme for your fashion brand and incorporate launch strategies on Instagram Collaborate with other brands on giveaways to reach an untouched market Try new video formats such as documentary-style or short films on IGTV to keep viewers engaged longer For example, if you sell bikes, and your brand name is ‘Bikes and Tyres’, you could come up with an account name that is simply ‘Bikes And Tyres’. ... Instagram risk. If you meet their criteria, they will take an interest in you, and contact you via the platform. When Kara Evans was getting ready to launch her new brand and website, we designed a branded styled stock photo with her images, new colors, and a date to announce her new launch. I started Short of Height, a brand new lifestyle blog and I wanted to get more exposure for it. Brands have a big hill to climb if they want to get the utmost out of the social media darling, but we’ve put together some quick tips that should make it a little easier for you to launch your brand perfectly (pretty much) on Instagram. This will appeal more to the highly visual users of today and prompt more people to follow you and engage. Not only does this ensure you never miss a relevant holiday you can capitalize on, but it just will make your life easier. Your brand needs to exist and remain consistent wherever your customers interact with you, from the theme you choose for your website, the marketing materials you produce, all the way to how you package and ship your products. So imagine if you chose an account name that could also double as the coolest hashtag in the world. Set Your Objectives & Know Your Audience. Image via Glossier. If you’re going to run a contest, influencer marketing campaign, or product launch, decide when the campaign will end. Think about the name of your account. If you identify the kinds of visuals you are going to post, and what should be present in all your images, this will help you to ensure your marketing messages are all aligned and your, So, as soon as your account is opened, have at least 9 posts ready to go; this will entirely fill their screen’s when they get on your profile. In the beginning, when your brand is just focused on Instagram, really take the time to … With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. You can choose to post a video or an image. Do this first What more can you ask for? We recommend converting to a business account for a few reasons. Use the hashtag on your Instagram posts (and other social media), Power Point presentations, flyers, ads, and packaging to get people accustomed to seeing it and using it to tag their posts about your product or service. It all adds to the traffic, and if you do all of this before you really launch the channel, it will help to boost that traffic so that the launch makes waves. Perform marketing research on your target audience. In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one. There are so many different kinds of posts you can make on Instagram now. Not only does this ensure you never miss a relevant holiday you can capitalize on, but it just will make your life easier. When users open your profile, you want them to immediately be intrigued by what they see and clearly able to tell what your account is about. Instead of describing how some brands tease product launches, here are a few examples. The... 2. Fashion brands on Instagram. The more you engage, the more successful the launch. Six Steps To Successfully Launch Your Brand On Instagram Step one – make your feed worth sticking around for. Beauty and finesse count for a lot on Instagram, so take the time to ensure that your content is not only visual, but also stunning and memorable too. 3. Well, many things! This means using the same editing style or filters and using an established color palette for instance. Last year, the Telegraph dubbed Instagram a “natural showcase for the fashion world.” Even Chanel, one of the last labels to give in and start selling online, now employs its own dedicated Insta team in Paris.. And it makes sense if you think about it. Each business differs in their goals, but at the end of the day, the website that you link the users to should be a clean transition from your Instagram and leave a good impression. Especially if your basis is that of a blogger, capturing email addresses is key! 7 Tips to Launch Your Business on Instagram 1. 2020 © Locowise Ltd. VAT 199 5352 55 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, Six Steps To Successfully Launch Your Brand On Instagram. Plan a grid theme for your fashion brand and incorporate launch strategies on Instagram Collaborate with other brands on giveaways to reach an untouched market Try new video formats such as documentary-style or short films on IGTV to keep viewers engaged longer If you’re wanting to launch your business on Instagram, it’s important... 3. Then this could later become a huge hashtag for your account as #bikes and tyres. But before you can get to planning your photoshoots, you first need to plan your overall content strategy. We also think it’s handy that you can indicate your category of business, so this isn’t something you need to again convey in your description! When you’re posting on Instagram, you don’t need to have boring posts that have monotone information. Based on your objectives and research on your target audience, you can develop a few themes or elements that you always include in your posts. There’s a reason why more and more businesses are focusing on storytelling and people-centric posts rather than just blasting products and promos. But if the paint is still new, consider the name of your brand’s Instagram account very carefully. Let them spark ideas! Use hashtags. You’ll just do it. Many brands get greedy and try to force their marketing message – occupying more real … So find your purpose and set your objectives! Include calls-to-action in your captions. In addition ask for their email address and additional segmentation info. And yet, it’s downright horrifying. But how do you get the best possible launch? They will also appreciate a consistent voice, especially so, if you have a number of contributors. If you have metrics, use them for more intelligent Instagram marketing. Hit up your other social media accounts and link out to your brand spanking new Instagram, it will immediately create a siphon of traffic that should help to launch your Instagram much more effectively. Stories represent a clear priority for Instagram right now. Consider Using Canva to Create Images. That’s why you need to identify the top hashtags that are used within your niche; popular enough that people search it, but small enough that your post actually has a chance at getting noticed. Get people excited on Instagram, especially if this is a social media channel that you focus marketing efforts in! A very necessary element of your strategy! Many brands get greedy and try to force their marketing message – occupying more real estate than 20%. Here, you’ve got to tell users what your brand does and convince them to follow you or take some other action, so insert some personality in there if you can! The benefits of creating a hashtag are twofold. Deciding on what you post should be 100% based on your strategic goals and your target audience. How to launch a beauty brand for $1.5 million By Lauren Indvik 7 March 2019 Although e-commerce and social media have lowered the barrier to entry, launching a beauty brand costs "at least $1.5 million in capital", says Julie Fredrickson, CEO and co-founder of Stowaway Cosmetics. Get people excited on Instagram, especially if this is a social media channel that you focus marketing efforts in! Instagram’s failure is just one in a long line questionable brand launch strategies. A clothing line that may dominate today’s department stores may have started as a small business run out of a fledgling fashion designer’s living room. Fashion brands on Instagram. 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