Incorporation Proceedures and Steps
Selection of the Name of the Corporation
You must select the name of the corporation. Alternatively, you may opt for a numbered corporation.
A New Brunswick corporation’s name must end with one of the following: Limited, Limitée, Incorporated, Incorporée, Corporation, Ltd., Ltée, Inc. or Corp.
A New Brunswick corporation’s name may be in English, French or it may have a version in both languages.
Choosing a corporate name can be a difficult task. To increase the chances of your proposed name being accepted, try to select a name that is as distinct as possible, yet accurately describes your business. If your proposed corporate name uses common or popular names, the chances of it being accepted decrease. Furthermore, you may not be allowed to use a name which is either identical or deceptively similar to one that is already used by another corporation or competitor in your jurisdiction.
Alternatively, a New Brunswick corporation may be assigned a number as its legal name (for example, 123456 New Brunswick Inc.). This speeds up the incorporating process and permits immediate delivery of the Articles of Incorporation. The corporation may then register a trade name and be known to its customers as doing business under the trade name. Although the corporation must be identified by its actual name (i.e., the number followed by New Brunswick Inc. or Ltd.) for all formal and legal matters and relations (e.g., contracts), the corporation may use its trade name for exterior signs, business cards, letterhead, etc.